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Marketing is a part of a film’s distribution and is the responsibility of the film distributors. What is marketing? Raising audience awareness and anticipation of a new release Films have to be marketed and advertised to be successful. Big budget films with a lot of money to spend on marketing can afford to use any marketing strategy! —   List the marketing strategies a big-budget film could use. Low budget films have very little money to spend on marketing. They often use online methods and guerrilla marketing tactics. —   List the marketing strategies a low-budget film could use. Big Budget Low Budget Using better known actors Using better technology, directors, scenery Creating a good plot, straight to the point Saturated 360-degree marketing: ·          When a marketing campaign is intense and global, usually starting 18 months before the film’s rel...